SS26 Campaign

<p>For SS26, Marlowe & Vale took the collection to Lisbon's Mouraria district. The brief was elemental: natural light only, white walls, the city's characteristic pale stone. Photographer Elsa Mourão worked with a crew of three, keeping setups minimal so the clothes could do the talking. Thirteen looks, four days, zero artificial lighting.</p><p>The resulting images ran as a full-bleed spread in Vestoj and as a digital-first campaign across the brand's own channels. The key visual — a model in the ivory linen wrap coat on a sun-bleached staircase — became the brand's most-shared image of the year and anchored the homepage for two seasons.</p>